Oculus Rift pre-orders opened on January 6th and were met with both excitement and resentment over the $600 price tag. That doesn’t seem to have stopped excited early-adopters from getting in line.

Oculus says that the first Rift headsets will begin shipping on March 28th. However, as day one pre-orders began to stack, folks watched as the estimated shipping date started to slip. First into April, then May, then June… and now those pre-ordering today likely won’t see their Rift until July.

oculus rift shipping july

At CES last week, only a few days after the Rift initially opened for pre-order, Oculus Founder Palmer Luckey said “pre-orders are going much better than I ever could have possibly expected.”

See Also: What Our Audience Thinks About Rift, Vive, and PlayStation VR Prices

The company is surely building up stock as quickly as they can, but the sliding shipping date suggests that demand has exceeded Oculus’ manufacturing capacity. Last week in a Q&A session on Reddit, Luckey said that the company was scaling up production to meet demand.

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Ben is the world's most senior professional analyst solely dedicated to the XR industry, having founded Road to VR in 2011—a year before the Oculus Kickstarter sparked a resurgence that led to the modern XR landscape. He has authored more than 3,000 articles chronicling the evolution of the XR industry over more than a decade. With that unique perspective, Ben has been consistently recognized as one of the most influential voices in XR, giving keynotes and joining panel and podcast discussions at key industry events. He is a self-described "journalist and analyst, not evangelist."