Meta and Italian luxury brand Valentino have partnered to launch a new line of digital clothing on the company’s Avatar Store.

When the Meta Avatars Store launched in late 2022, the company offered digital outfits from a number of luxury clothing brands, including Balenciaga, Prada and Thom Browne.

Now the prestigious Roman fashion house is among them, bringing a range of patently Valentino outfits inspired by its recent IRL collection, including two mini dresses, a skintight jumpsuit, a suit jacket, a bomber jacket, a t-shirt, a pair of jeans and a pair of shorts.

All of its digital outfits are priced at $5, making it basically the cheapest thing you can buy with the name Valentino attached to it. Second place goes to two physical items, the Rosso Valentino Mini Lipstick and Stick With Me Glitter Primer, both of which will set you back $25.

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Like all of the digital clothing available on the Meta Avatar Store, users can dress their avatars across Quest, Instagram, Facebook, as well as in Messenger via its new avatar calling function, which lets you use your avatar in place of your camera for video chats. In VR, users can show off their digital purchases in the company’s Horizon Worlds social app.

If you’ve never perused the digital racks, follow these steps to sort through the store’s paid and free digital clothing:

  1. Put on your Meta Quest headset.
  2. Select your profile picture from the navigation menu, then select Edit avatar.
  3. Select Store. From here, you can filter by brand and price.
  4. Select the item that you want to get, then tap Save or Buy.
    • If you’re buying an item, enter your device PIN and confirm the purchase.
  5. Select Save.

Your avatar will be updated automatically with your new items. You can go to your closet any time to view and change them.

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Scott Hayden
Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.
  • Till Eulenspiegel

    Metatino is so hot right now.

  • gothicvillas

    How about non feminine looking male avatars instead? It’s abomination what they have now

    • sfmike

      I’ve been complaining about this from the start. They have always been totally focused on making female users happy and completely ignore male players and their wants. My guess is an almost totally PC feminist art department with their own genderless agenda. No broad shouldered well muscled male form but pick your plus sized female body type from a menu.

  • Anonymous

    God awful early 2000s avatar aesthetics.
    I praise Meta for many things regarding VR and I agree with the dream of Metaverse, but this aesthetics is what I will always criticize. I will never want to set foot in Horizon if this isn’t changed.

    Fucking fire the design team will you?

  • Ad

    An unpleasant scam. The metaverse is just this, serving us to brands on a silver platter for ads and paying for the privilege of being billboards.