Apple has announced an earlier-than-expected Vision Pro release date, right at the start of CES.

As we talked about in our 2023 retrospective, Apple Vision Pro was certainly the most talked about story of the year. And now we’ve learned that Apple is sticking true to its word of the headsets release in “early 2024.”

Apple today announced the Vision Pro release date will be February 2nd, and affirmed the eye-popping price of $3,500. However these dates are only for the U.S.; release dates in other countries have not been announced. In the U.S. the headset will be available both in Apple stores on at Apple.com.

Apple Vision Pro pre-orders will start on January 19th at 5AM PT.

The company also announced that Vision Pro will be equipped with 256GB of storage, and didn’t imply that any higher capacities would be available at this time.

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The headset will ship with the headstrap we’ve all seen in the marketing, plus an over-head strap for those that want to offset additional weight (after our hands-on we think that will be most people!). The headset will also include a Light Seal (eye-shroud), two Light Seal Cushions (facepads), a Vision Pro Cover for the front of the unit, polishing cloth, the external battery, USB-C charging cable, and USB-C power adapter.

Additionally, Apple has confirmed the price of the headset’s ZEISS optical inserts: $100 for ‘readers’ (off-the-shelf vision correction), and $150 for prescription-specific vision correction.

With a Vision Pro launch date less than a month away, how do you think Apple will influence the XR space? Let us know in the comments below.

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Ben is the world's most senior professional analyst solely dedicated to the XR industry, having founded Road to VR in 2011—a year before the Oculus Kickstarter sparked a resurgence that led to the modern XR landscape. He has authored more than 3,000 articles chronicling the evolution of the XR industry over more than a decade. With that unique perspective, Ben has been consistently recognized as one of the most influential voices in XR, giving keynotes and joining panel and podcast discussions at key industry events. He is a self-described "journalist and analyst, not evangelist."