Xiaomi makes everything, from phones and vacuum cleaners to massage guns and even electric cars. Now, according to a report from Chinese media 36kr, Xiaomi may be developing a device that goes toe-to-toe with Ray-Ban Meta smartglasses.

The report maintains Xiaomi is planning to launch a new generation of AI-assisted smartglasses, which will be built in collaboration with Goertek, the China-based ODM behind a bevy of XR parts, reference designs, and finished white-label hardware.

The rumored Xiaomi smartglasses are said to “fully benchmark” against Ray-Ban Meta, which includes AI functions, integrated speakers, and camera modules. Notably, Ray-Ban Meta smartglasses aren’t officially available in China.

Ray-Ban Meta Glasses, Image courtesy Meta, EssilorLuxottica

Citing insider sources, the report maintains the device is slated to arrive in Q2 2025, with 36kr noting it may launch in time for the Mi Fan Festival, which is typically held in April to mark Xiaomi’s founding anniversary.

The report further maintains, Xiaomi co-founder Lei Jun expects to ship more than 300,000 units.

Xiaomi has dabbled in XR hardware in the past, although it really hasn’t entered full force. The Chinese tech giant hyped a widely reported AR glasses prototype at Mobile World Congress (MWC) in 2023. A year prior, the company launched a pair of smartglasses, called Mijia Glasses Camera. Much like the now defunct Google Glass, the device featured a single heads-up display.

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All of that is changing though, it seems. Next year is shaping up to be a big year for smartglasses in China, as the country’s largest brands may be hoping to replicate Meta’s success with Ray-Ban Meta Smart Glasses.

Baidu announced at its Baidu World Conference on November 12th its own co-product with Xiaodu, the Xiaodu AI glasses, which is launching in China in the first half of 2025.

The 36kr report also notes that Chinese heavy-hitters OPPO, vivo, Huawei, Tencent, and ByteDance are also currently evaluating their own smartglasses projects.

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Scott Hayden
Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.

  • Jesus Christ, ANOTHER cheap Chinese knockoff.

    Crammed with metoo features, poorly-built and equally supported.

    Oof ….
    8^ (

    • Foreign Devil

      China leads the world in many industries now. (drones, batteries, ev's, high speed rail). Your narrative is a bit out of touch.

      • Anonymous

        Leads? lmao.

        Copied open source and shamefully claims all as their own.

        Uses knockoff materials that causes cancer or breaks easily.

        Censors any negative information at the earliest timing, and it works! Ignorants like you are born!

        Cannot produce anything worthwhile once chip censorship comes in.

        Disregards user safety and rights. Does not honour warranty.

        Actively spies or bribes foreign companies official for technology. Actively funds hackers to steal those that they don't have access to.

        If that is your idea of "lead", then the world would be stagnating

  • The problem these companies do not understand is that the power of the Meta smartglasses lie in the Rayban design and distribution network…

    • XRC

      EssilorLuxottica has the eyeglass vertical completely sewn, very difficult to challenge

      manufacturing 150 brands (including Ray-Ban and Oakley), 90,000 employees and global distribution through online entities and 13,000 direct to consumer stores on multiple continents including Target Optical, Lenscrafters, Sunglass Hut and Vision Direct.

      Che risultato strepitoso per il fondatore Leonardo Del Vecchio, il sole più famoso di Agordo

    • Shuozhe Nan

      Xiaomi is pretty huge in asia, the car thing is surprisingly successful. Overtook Nio already in monthly sales number, it was evaluated once more than all of Xiaomi combined. Gonna be interesting if it will be a mijia or xiaomi branding, could be difference between success and failure :

      I'm pretty sure they got the capacity to add some glass to their logistics, already delivering phones & bigger electronics all across the globe.

      • Anonymous

        One chip ban by the US and boom Xiaomi should name change to Deadmi.

        • kool

          Those days are over Chiner sells it's tech to the rest of the world and they just gained their biggest client since the war in Ukraine.

  • Foreign Devil

    Unlike you I have actually lived in China. Let me tell you that their infrastructure is multiple times more developed than the USA and certainly all newer. Chinese EV’s are just as good quality and safety as western EV’s (passing western tests) but much much cheaper. Now I absolutely despise the authoritarian regime that controls China. . but I can call a spade a spade. You on the other hand seem to have a love for authoritarian leadership because you voted for Trump. In the coming years we are going to see how foolish a decision half of Americans have made.

  • Foreign Devil

    Holy shit you are typical brainwashed Trumpist! Like your master says: You won't need to vote any more after this one time! What do you suppose that means? Reap what you sow. Completely guillable fool. Notice that the educated people voted Harris. The guillable rubes like yourself voted Trump. Enjoy your servitude and hyper inflation.