Ubisoft have taken immersive hardware peripherals to the next logical level for the new South Park game with a fictional, but completely functional, nose-mounted odour generator, the Nosulus Rift.
Subtlety, taste and class – three words you’ll never hear associated with the South Park, so why should advertising campaigns associated with Trey Parker and Matt Stone’s most infamous animated creation be any different?
Ubisoft’s latest ad campaign for the latest, otherwise non VR related game based on the franchise, South Park: The Fractured But Whole (geddit?), features the Nosulus Rift, a nose-mounted aroma generator that can reproduce the smell of powerful, human sourced gaseous emissions.
“In South Park: The Fractured But Whole you are playing the new kid in town, the hero,” explains Ubisoft San Francisco’s Jason Schroder says in the video. “One of your special abilities is the power of your ass. The only way to help people experience that strength is to really make sure that they can feel it, and that means getting really close.”
It’s comforting to see that virtual reality and, in this case, the Oculus Rift has become so culturally relevant that expensive promotional campaigns can be inspired by it.
But what we really want to know is: If it really did exist, would you buy it?
