Road to VR, the internationally respected resource and leading independent publication for virtual reality coverage, today announces a new partnership with international games media specialist Gamer Network.
The partnership will see Gamer Network leveraging its expertise in digital media monetisation, allowing Road to VR to further embrace its mission of bringing quality, independent journalism to the VR sector as both the industry and the publication continue to expand. Gamer Network will also work with Road to VR for the deployment of its innovative 360-degree mobile ad unit, and offer marketing, promotion, and audience development for the publication’s ongoing growth.
Launched in 2011 by Ben Lang and Paul James, Road to VR has established itself as the most senior and leading independent source of news about the rapidly growing VR industry. In April the publication released the 2017 Virtual Reality Industry Report in collaboration with market intelligence firm Greenlight Insights, its second such report providing a detailed analysis of the state of the industry.
Road to VR joins Gamer Network’s roster of partner sites including Moddb.com and IndieDB.com, alongside owned properties Eurogamer.net, Rockpapershotgun.com, GamesIndustry.biz and YouTube channel Outside Xbox.
“Our partnership with Gamer Network is a huge win not just for us as a growing publication, but also for our readers,” said Road to VR co-founder Ben Lang. “While media at large is trending in the opposite direction, this move enhances our structural isolation of the advertising and editorial portions of our business, allowing us to continue to put readers first by providing crucial independent journalism that offers an honest reflection of the industry at large.”
Rupert Loman, CEO of Gamer Network added, “We’re intrigued as to what the future of virtual reality might be and cementing this long-term partnership with the leading website in the sector means we can be involved in this exciting journey. We’re delighted to be able to help with Road to VR’s commercial development and to connect their enthusiast audience with our industry partners and advertisers.”
Contact
For more information on commercial opportunities, and details on Gamer Network’s custom 360 degree mobile advertising format, contact dan.robinson@gamer-network.net.
For more information on Road to VR, contact biz@roadtovr.com.
About Gamer Network
Founded in 1999, Gamer Network publishes a range of video games websites including Eurogamer.net, the world’s leading independent video games website with local editions in seven European languages. The company also publishes market-leading trade resource GamesIndustry.biz, PC gaming site RockPaperShotgun.com and Outside Xbox, a video channel dedicated to the Xbox community. It also represents several partner channels and websites including VG247.com, RoadtoVR.com and NintendoLife.com. In addition to its online publications, Gamer Network produces live public events and trade shows including EGX, the UK’s largest gaming event and EGX Rezzed, the PC and indie games show. Find out more at www.gamer.network.
About Road to VR
Founded in 2011, Road to VR is the world’s leading independent news publication dedicated to the consumer virtual reality industry. The publication explores the bleeding edge of virtual reality, augmented reality, and human-computer interaction, and is charting the course between today’s immersive technology and that of the distant future, capable of perfect simulations of reality. Road to VR believes it creates the most value as a resource that can be relied on to provide an honest view of the state of the VR industry.
