STXsurreal, the immersive media division of STX Entertainment, is partnering up with Google’s VR team to launch a new “pay-per-experience” app on the Daydream VR platform, which will host a selection of curated live-action 360 films.

Casting it as the ‘HBO or Showtime of VR’, the deal allows STXsurreal to develop and produce multiple live-action scripted VR series coming to Daydream in the next few months. STXsurreal Co-Presidents Andy Vick and Rick Rey maintain the deal allows them to “bring the highest caliber of talent to this new medium and create a premium destination for VR.”

Setting itself apart from other 360 video apps, the company says they’ll be “highly selective with a true programming voice.”

Surreal, a cinematic VR company that’s produced more than 70 videos with over 35 million views, was acquired by STX in August 2016. The company has produced 360 videos featuring celebrities such as Gordon Ramsay, Snoop Dogg, Wiz Khalifa, John Hamm, and many more.

Newsletter graphic

This article may contain affiliate links. If you click an affiliate link and buy a product we may receive a small commission which helps support the publication. More information.


Scott Hayden
Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.
  • Ian Shook

    Ugh. wow. 360 video. 6DOF yes, 360, no.

  • dogtato

    if they expect people to pay, does that mean there will be nudity?

  • RFC_VR

    very limited market? i.e. small installed user base

    (I say this as the owner of a Daydream View / Pixel XL)