Dreamscape Immersive, the location-based VR startup backed by some of the biggest companies in Hollywood, today announced it will be opening four US-based locations in addition to its flagship LA venue.

Until now, Dreamscape Immersive has operated pop-up venues for limited time engagements with their multiplayer VR experiences.

The company plans to bring four stand-alone and theater-based locations to Dallas/Ft. Worth, to the New York & New Jersey metro areas, and to Columbus, Ohio.

Dreamscape Immersive’s Westfield Century City Mall location is now a permanent installation. The LA location currently features three multiplayer VR experiences; Alien Zoo, The Blu: Deep Rescue, and Lavan’s Magic Projector: The Lost Pearl—all available at $20 per person for a 25 minute experience.

The company says it will soon offer five in-house developed multiplayer VR adventures.

“At its heart, Dreamscape is about merging the scope and emotional power of cinema with the pure visceral excitement of a great theme-park ride — all within a totally new VR technology that allows our audience to enter into and become part of the story,” said Walter Parkes, co-chairman of Dreamscape Immersive in a press statement.

Dreamscape Interactive’s $30 million Series B financing round, announced in September 2017, was led by AMC, and followed by investors including Steven Spielberg, 21st Century Fox, IMAX, Warner Bros., and Bold Capital Partners.

Newsletter graphic

This article may contain affiliate links. If you click an affiliate link and buy a product we may receive a small commission which helps support the publication. More information.


Scott Hayden
Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.
  • impurekind

    The prices are the problem with all the recent location-based VR experiences. People will tire of paying so much for 25 mins of entertainment imo. I think they’d be smarter in the long run making it like $5 per go or thereabouts.

    • jasonmartino

      Nobody is going to make money selling anything for $5. The popcorn at the movies in LA costs $10. But I agree it is a tough business proposition. Hopefully it will make it’s way down to Steam/Oculus for $10.

      • impurekind

        Yes, but this is basically like having a go on an arcade machine. And charging so much for it is just not going to be sustainable in the long run imo. The idea should be to charge low enough that people keep coming back for more, and you make your money by having a quick turnaround, getting in new experiences regularly, and creating and environment that encourages spending on other side products that you can also sell in the venue too, like food and whatever else. Right now they’re charging more than going to the cinema to watch a movie, and at least a movie usually lasts a couple of hours. But I do get it being slightly higher if the experience is way more sophisticated than a movie and only a few people can try it at once. Still, it’s expensive. Maybe having this kind of thing as just one attraction at the likes of Disney World and Universal Studios, which you get as part of the main entrance price (or whatever), would make more sense as a long term business model.