Apple has sent invitations to its upcoming WWDC keynote to select media outlets, including Road to VR.

Apple has historically not invited XR media to its events, let alone commented in any way on its XR R&D that has been reportedly happening behind the scenes at the company for years.

Road to VR is among the XR media outlets who have received an invitation to Apple’s WWDC keynote for the first time. Our friends at UploadVR confirmed the same.

It’s difficult not to interpret the invitations amidst the growing number of reports that Apple plans to reveal its first XR device at the keynote which takes place on June 5th at 10AM PT.

Apple’s official entrance into the XR space has been rumored for years, with many expecting it to be a boon for the industry thanks to Apple’s penchant for solving usability challenges, one of the core issues that has held XR back from more mainstream usage. Much speculation has happened about whether the company will lean most into AR, VR, or MR.

Alas, we’ll have to wait until we’re there to find out for ourselves just what Apple has up its sleeve.

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Ben is the world's most senior professional analyst solely dedicated to the XR industry, having founded Road to VR in 2011—a year before the Oculus Kickstarter sparked a resurgence that led to the modern XR landscape. He has authored more than 3,000 articles chronicling the evolution of the XR industry over more than a decade. With that unique perspective, Ben has been consistently recognized as one of the most influential voices in XR, giving keynotes and joining panel and podcast discussions at key industry events. He is a self-described "journalist and analyst, not evangelist."