Think Tank Team, the alias given to Samsung’s ‘Research America’ group have launched a website celebrating the research, design and engineering that went into Project Beyond, Samsung’s newly announced 3D 360 VR Camera tech.

Form, Function

imagesSamsung’s San Jose based research lab, also known as The Think Tank Team, have been responsible for imagining, designing and engineering some of Samsung’s most recent products, such as the Galaxy Gear. With the announcement at today’s SDC 2014 keynote of Project Beyond, a rather dramatic title for the company’s first 360 degree, Stereosopic 3D camera – designed to inspire content creators to capture compellng, VR-centric video.

TTT’s website has just been updated, and with it a slew of new images highlighting the elegance of Project Beyond’s design ethos. A short video accompanies the imagery (see above) which demonstrates at a very high level what the aim of Project Beyond is – getting great video content onto the Gear VR platform. The images are surprisingly candid, with exploded views of lenses and the unit as a whole.

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Based in the UK, Paul has been immersed in interactive entertainment for the best part of 27 years and has followed advances in gaming with a passionate fervour. His obsession with graphical fidelity over the years has had him branded a ‘graphics whore’ (which he views as the highest compliment) more than once and he holds a particular candle for the dream of the ultimate immersive gaming experience. Having followed and been disappointed by the original VR explosion of the 90s, he then founded RiftVR.com to follow the new and exciting prospect of the rebirth of VR in products like the Oculus Rift. Paul joined forces with Ben to help build the new Road to VR in preparation for what he sees as VR’s coming of age over the next few years.