Bigscreen today announced is bringing ad-supported movies to the free social viewing platform, which will allow users to watch select films for free.

Bigscreen first brought paid on-demand movie rentals to its virtual cinemas early last year, which was the result of multiple partnerships with movie studios such as Paramount Pictures.

Now Bigscreen is bringing free movies hosted by PlutoTV, which much like their streaming TV content, will have intermittent ads sandwiched in between. A big difference between steaming TV and the new ad-supported film service is that films can be watched on-demand, and in any Bigscreen environment.

Image courtesy Bigscreen

Film availability depends on your physical location, however Bigscreen says content coming to US-based users includes Arrival, Seabiscuit, Clueless, Nacho Libre, Adventureland, Blair Witch, Paranormal Activity 4, It Follows, “and more.” The studio says it’s adding new films each month.

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“Bigscreen has added many integrations with streaming services over the past year, such as Twitch, PlutoTV, and Adult Swim,” the studio says. “We plan to integrate more streaming services in the future, [and] we’re actively working on built-in YouTube support next. As previously announced, we are also developing a Friends System and a new technology to enable large groups of people to stream ultra-low latency video in VR.”

The new ad-supported film is coming to all supported platforms today, which includes SteamVROculus Rift, and Oculus Quest.

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Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.