Oculus Rift S, the company’s mid-generation hardware update to the Rift platform, only just launched a few months ago, but it’s already getting its first discount this upcoming Black Friday.

Lenovo has published its 2019 Black Friday ad, and to our surprise it’s knocking $50 off the $400 Oculus Rift S.

It’s very likely that we’ll also see the same deal replicated elsewhere, including Oculus’ own online store and a host of official retailers such as Best Buy, Amazon, NewEgg, and more.

Image courtesy Lenovo

Launched back in May, Rift S is more of a remaster than a sequel to the original 2016-era Oculus Rift. With its inside-out tracking (no external tracking sensors needed), halo-style headstrap, and higher resolution LCD panel, it makes for a pretty complete package for VR newcomers—provided you have a PC capable of playing VR games.

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Before you go counting your pennies though, make sure to check out our deep dive review on Rift S to see if it’s right for you, or if you’d be better off springing for the best-in-class PC VR headset currently available, Valve Index.

Not into PC gaming? Well, we haven’t heard about any sales on Oculus Quest just yet, the company’s high-end standalone VR headset starting at $400, but Oculus hasn’t released word on its Black Friday plans, so we’ll be sure to update you when they do.

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Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.