At Samsung’s Press Day conference here at CES 2015 in Las Vegas, the company just demonstrated a new commitment to Gear VR video content via their new Milk VR portal with the creators of The Walking Dead announcing work on a dedicated, made-for-VR show.

milk vr samsung gear vr 2Gear VR got an early mention at Samsung’s Press Day CES conference here in Las Vegas today. Milk VR, Samsung’s dedicated, curated VR video portal, was front and centre alongside its more conventional counterparts and with it mentions of commitments to content for the company’s Gear VR platform.

Along with a promise to bring new video content to the Milk VR portal on a daily basis, Tim Baxter, President and COO of Samsung Electronics US added a touch of hype when he introduced the EVP of production company Skybound Entertainment, David Alpert. Alpert’s company are responsible for the wildly successful US TV show The Walking Dead and announced that they are now working on bringing a mystery, suspense thriller made entirely for VR to the Gear VR platform via Milk VR. The new show will be available later this year and will be delivered episodically via Milk VR.

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David Alpert, EVP of Skybound Entertainment

Unfortunately, no further details were forthcoming with Alpert exiting with a tease of “stay tuned”. Precisely what the project is, the form it’ll take or when we’re likely to see it remains unknown until then.

It’s an exciting move from Samsung, who launched Milk VR just last week with a limited selection of content. Other than Skybound’s mystery project, Samsung promised to ramp up it’s content offerings which will include sports coverage from the NBA, including special segments produced for the Gear VR. The message was “daily content” to be delivered through the portal and it was encouraging to hear.

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Paul James
Based in the UK, Paul has been immersed in interactive entertainment for the best part of 27 years and has followed advances in gaming with a passionate fervour. His obsession with graphical fidelity over the years has had him branded a ‘graphics whore’ (which he views as the highest compliment) more than once and he holds a particular candle for the dream of the ultimate immersive gaming experience. Having followed and been disappointed by the original VR explosion of the 90s, he then founded RiftVR.com to follow the new and exciting prospect of the rebirth of VR in products like the Oculus Rift. Paul joined forces with Ben to help build the new Road to VR in preparation for what he sees as VR’s coming of age over the next few years.
  • Jeul

    Awesome news all around. Daily content, sports, and major franchises? Great to hear for VR enthusiasts.

    • seanlumly

      Yeah, sports are a glove fit for this technology! I would love to feel as though I was curbside during a formula one race, or on the sidelines at a World Cup match!

  • seanlumly

    I worry when I read things like this. I think that VR is going to take off, but the rate of casual adoption is still very much unknown, and large investments like the development of a show (targeted towards casual viewers) may not generate a positive, or even, encouraging return-on-investment, and thus may make future producers hesitate to produce content.

    That said, I would love to watch a VR show as though I was in the middle of it, or meters from the action. It would certainly provide a unique perspective, and things that were not possible with conventional video could be interestingly explored with this medium.

    And hey, if the concept is cool enough, regardless if it does well financially, it may encourage others (eg. James Cameron) to target the platform and help it to gain exposure.

  • William Wallace

    Sean spoiled wells concerned us all. Even palmy said at a famous post at mtbs3d in 2012 that vr for the common man was best suited to kevin Williams type Disney out of home vr. How he knew this to be true yet hustled many down a consumer at home vr that spoiled wells, made people sick and may wreck things again may be the basis for massive lawsuits. Ben here may have even got caught up in something palmer knew was not possible and need to sue the kid for lies.