After Oculus’ big Black Friday sale, which saw Rift & Touch temporarily cut from its regular price of $400 to $350, Oculus now says they’re permanently dropping the price of the bundle to just $350.

We expect to see the new permanent price come to the Oculus Store shortly, although all official retailers in the US now show the new $350 price. In the US, this includes Amazon, Best Buy, New Egg, Microsoft Store, and Micro Center.

An Oculus spokesperson confirmed with us that the bundle will be priced at $350 USD, and “equivalent across all countries where we currently sell. You’ll see prices update to reflect this across regions and channels over the next week or so.”

Photo by Road to VR

Rift + Touch got its first big price cut at Oculus Connect 4 back in 2017, bringing it from $500 to $400.

The package includes the Rift headset, two sensors, two Touch controllers and six free pieces of VR content: Robo Recall, Luckyʼs Tale, Quill, Medium, Dead and Buried, and Toybox.

This widens the margin even greater between Oculus Rift and HTC Vive, with the original Vive still priced at $500.

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Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.