Here’s a novel twist on the same old commercial imagery this Christmas as Coca Cola rolls out a new VR promotion in Poland. Developers Lemon & Orange have taken the now familiar Christmas truck convoy and built a VR roller coaster experience where you adopt the role of Santa, soaring through the skies on his sleigh pulled by (just the two) Reindeer.
The experience actually looks fairly polished and perhaps a welcome twist on the glut of marketing VR fluff that has emerged over the last couple of years in the wake of virtual reality’s move from cautionary tale to fashionable, industry buzzword.