Laird Malamed oculus inc bio photo
Laird Malamed

Despite all of the company’s success with the Oculus Rift at CES 2013, Oculus Inc. is still a young startup. The company has had open spots for several senior positions for a few months now (see their Careers page). The latest name to join the Oculus team is Laird Malamed who takes the position of Chief Operating Officer (COO). Malamed was formerly the Senior Vice President of publisher Activision. Here’s his official description from Oculus:

Laird is a 20-year veteran of the entertainment industry. Malamed was Sr. Vice President and head of development at Activision Blizzard overseeing software, hardware and manufacturing for products such as Guitar Hero, Call of Duty and Skylanders. Malamed earned a joint BS degree from the Massachusetts Institute of Technology in Aeronautical & Astronautical Engineering and Film & Media Studies. He attended the Graduate School of Cinematic Arts at USC where he is currently an adjunct professor in the Interactive Media Division.

At Activision, Malamed oversaw the production of Guitar Hero, Call of Duty and Skylanders. He’s also worked at Sony Pictures Entertainment and Lucasfilm.

Now at Oculus, Malamed says that his responsibilities include “overseeing all operational aspects of the company including manufacturing, logistics, finance, legal and HR.”

It’s encouraging to see the Oculus family growing with even more industry experience. Oculus Inc. now has executives previously of Scaleform, Gaikai, ROR3, and now Activision.

In an exclusive interview with GamesIndustry International, Malamed talks about his decision to leave Activision:

“It was a good combination of passionate people, products that looked really good, and people who had successfully taken smart ideas and turned them into real ventures. What the team here at Oculus VR is doing is incredible, solving fantasies that many of us fans of science fiction and computer gaming have had since the earliest experiences of virtual reality in television shows or books or comics. The first and foremost thing that really attracted me to the opportunity here is they’ve really figured it out.”

He also reaffirms that the consumer version of the Oculus Rift VR headset (aka Oculus Rift 2.0) is likely to be priced under $1000.

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“We’re not sure what our pricing will be yet but it would not surprise me if it had three digits in front of the decimal place,” he told GamesIndustry International.

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Ben is the world's most senior professional analyst solely dedicated to the XR industry, having founded Road to VR in 2011—a year before the Oculus Kickstarter sparked a resurgence that led to the modern XR landscape. He has authored more than 3,000 articles chronicling the evolution of the XR industry over more than a decade. With that unique perspective, Ben has been consistently recognized as one of the most influential voices in XR, giving keynotes and joining panel and podcast discussions at key industry events. He is a self-described "journalist and analyst, not evangelist."
  • dead

    What happened to them shooting for around $300? At much more than $300 the Occulus Rift will just be another awesome enthusiast peripheral, not a gaming revolution.

    Under $1,000 could still mean $300, but they would probably have worded it differently. This implies at least over $500.

    • New

      The price will come down eventually. Either way, it’s already making a gaming revolution by getting vr/hmd compatible games started and bringing the revolution of vr. It got the thought of hmd/vr games into the public and companies are now starting to change their ways for the future of gaming, which is in vr. Without the rift being made and causing the huge conscious ideal of vr, we could have been waiting years more before companies headed into the vr direction.

    • Jesse

      i agree. if the price is too high for the consumer market then other companies wont see any success and wont jump on the bandwagon. too high a price can severely hurt the evolution of VR.

  • As Soon As Possible

    Ok. I was all set for this and tellin people it will be under $500 because that was a big selling point to me. How’d it go from 300 to possibly 900+ in a couple of months ? C’mon Oculus. Dont get greedy already or its true, it will fail. Remember its still just a peripheral. People will ulimately find it OPTIONAL.

    • Ben Lang

      I don’t think it will be more than $500, he likely just didn’t want to be any more specific than ‘under $1000’ until the company actually settles on the price.

  • twofoe

    I think it’s more likely Laird was saying “it’s probably going to be more than $99” than “It’s probably less than $1000.” Palmer responded to some of the people freaking out about the quote with this:

    “Believe me, this is nothing but good news. Laird is a fantastic guy, and I would not have hired him if he were not a perfect fit for Oculus. He is a professor in USC’s Advanced Games course, and mentored/guided Project Holodeck. He has a skill that, frankly, we lacked as a company: Getting a consumer product into the hands of as many people as possible.

    If this guy were in it for the money, he had plenty of options that don’t involve moving to a scrappy startup! We would not have hired him if we thought his vision was different than ours, and his position as COO still reports to me at the end of the day. If I don’t want to go in a particular direction, then we don’t.

    We want to make a great headset that gamers can afford, not a luxury item. We know what happens when you launch a consumer product at $599, no need to repeat history.”

    http://www.mtbs3d.com/phpBB/viewtopic.php?f=140&t=16191&p=95095#p95095

    • Ben Lang

      Great find! Can you cite the source just for reference?

  • guy

    There is no “Oculus, Inc.” but there is a “Oculus VR, LLC” and/or “Facebook Inc.”