Alex Tenyotkin is a senior design lead at Hulu, and he talks about how virtual reality went from being a passion project to being announced as part of the keynote at Oculus Connect 2. Alex talks about some of the design challenges for designing a VR cinema application, and some of the research findings from Oculus around it. He also discusses some of the unique experiences that Hulu is providing by creating custom-branded VR environments that put you within your favorite show with one of the most popular experiences of being able to watch Seinfeld from the living room of Seinfeld recreated within VR. Alex said that the expected release date for the Hulu VR app is targeted for November.