immersion vrelia pro sky blue

While the Oculus Rift is poised to invade the homes of gamers, we’re increasingly seeing the DK1 and DK2 used in promotional ‘out-of-home’ venues. Immersion-Vrelia have announced a new division dedicated to developing a VR headset designed for out-of-home use in venues like arcades and theme parks.

Immersion-Vrelia, who recently joined together in a partnership, say in a press release their newly announced commercial entertainment division is the result of a partnership between ImmersiON-VRelia and International Immersion Industries and will primarily focus on developing the ‘Pro Blue Sky‘ VR headset.

“The PRO Blue Sky is a ruggedized head mounted display designed to meet the unique needs of entertainment and promotional applications based outside the home,” says the company. The Pro Blue Sky will have a 120-degree field of view and use dual 1920×1080 displays, according to Immersion-Vrelia.

The company says that the headset will have “reinforced construction” with “appropriate warranties and technical support for commercial usage” to meet the needs of demanding out-of-home use such in venues such as arcades and theme parks. Immersion-Vrelia’s site indicates that a beta version of the Pro Blue Sky headset will begin production in November, 2014, with the ‘G1’ version being released in August, 2015. The company is aiming for a $550 price point.

Although Oculus VR hasn’t yet made available a consumer version of their Rift VR headset, development kits have made their way into a bevy of promotional uses.

Full Disclosure: Kevin Williams, a guest contributor to Road to VR, is Chairman of International Immersion Industries

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Ben is the world's most senior professional analyst solely dedicated to the XR industry, having founded Road to VR in 2011—a year before the Oculus Kickstarter sparked a resurgence that led to the modern XR landscape. He has authored more than 3,000 articles chronicling the evolution of the XR industry over more than a decade. With that unique perspective, Ben has been consistently recognized as one of the most influential voices in XR, giving keynotes and joining panel and podcast discussions at key industry events. He is a self-described "journalist and analyst, not evangelist."
  • brandon9271

    My ultimate dream is for VR to help usher in a new era of the Arcades. I’m not holding my breath but it would be awesome if the arcades could once again offer a compelling experience that couldn’t be had at home. If you look at home consoles of the 80s vs the arcade counterpart its easy to see why the arcades did so well. Once that experience could be had at home the arcades suffered. The exact same thing happened with the movie theaters.

  • Patrick Hogenboom

    Cool, I’ve been waiting for a ruggedized HMD to be announced.