Darrick Morrison is a the founder and CEO of Prizmiq, which is working as e-commerce tools to scan products with photogrammetry techniques, and then embed them within a shopping cart experience. Darrick comes from an ecommerce background, and he has found that seeing a 3D rendered product has been able to increase conversions and reduce returns. He sees that virtual reality has a huge potential to disrupt a lot of the brick and mortar retail stores by being able to better replicate the proportion and scale of products within a virtual reality experience. He also foresees that augmented reality experiences will start to be a much bigger part of adding a layer of marketing experience, but providing purely digital fashion items. He sees that VR and AR has the potential to unlock the creative potentials of our imagination, and has a visionary perspective for how VR and AR could help our culture mature as we’re heading towards a potential transhumanist singularity.
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