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Photo by Kent Bye at Kaleidoscope VR's FIRST LOOK market

Kaleidoscope VR on the Funding Landscape for Cinematic VR

After talking to a lot of independent VR storytellers, Kaleidoscope VR’s René Pinnell identified that funding was one of the biggest blockers for continued experimentation. Cinematic VR pieces do not have many established distribution channels yet, and so a lot of the funding has come from larger headset manufacturers like Oculus and select brands like Intel.

After traveling around to 30 cities around the world with Kaleidoscope VR’s festival, Pinnell decided to hold the FIRST LOOK VR market in September in order to match the most promising independent VR creators with funders, producers, and distributors. I caught up with Pinnell at the end of the inaugural FIRST LOOK market to talk about the funding landscape for independent creators, his journey from festival producer to executive producer to market organizer, and what he sees are the keys to innovation for immersive storytelling.

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