Magic Leap, the secretive augmented reality startup, might be calling its first device ‘Magic Leap One’, as suggested by a recent trademark filing.
The name was filed with the US Patent and Trademark Office on November 6, 2017 alongside something called ‘Magic Leap Monster Battle’. The Monster Battle trademark had been filed and abandoned several times since 2013, and could pertain to a launch title or software integral to the upcoming AR headset.
As reported by Tech Crunch late last year, the ‘One’ name was first hinted at when the company hired National Geographic marketing head Brenda Freeman to take on the role of CMO. A company spokesperson also mentioned that it was “full steam ahead toward the launch of Magic Leap One.”
In a Bloomberg report back in September, it was rumored Magic Leap could be shipping their first device to “a small group of users within six months,” and that the company would also take on a Series D investment led by Temasek Holdings Pte., a Singaporean venture capital firm. While the rumor surrounding the Series D funding round turned out to be true, it’s uncertain if the entire report can be trusted—possible Q2 2018 soft launch and all—so we’ll simply have to wait until Magic Leap announces something (anything).
From what we’ve gathered so far, the Magic Leap headset is said to use a light-field display powered by a novel array of nano-structures, giving the digital imagery true-to-life depth cues which in turn makes the projected image seem more real. While the company has shown its tech to journalists and celebrities alike, all impressions are held within the strict confines of a NDA, so we won’t know much more than what we can tell from public sources such as patents and research papers.
A special thanks goes out to Reddit user AustinM123 for diligently finding the filing.
