Magic Leap today launched their long-teased AR headset, the Magic Leap One Creator Edition, a developer-focused device priced at $2,300.

Magic Leap has been in development of an AR headset, which has garnered significant anticipation thanks to the company’s massive trove of venture funding (totaling more than $2 billion) and years of concept videos, celebrity endorsements, and guarded teasing.

Today the company has officially launched the Magic Leap One Creator Edition, available to be “hand delivered” in select cities. There doesn’t appear to be a complete list of cities where the headset is currently available, so you’ll have to check your zip code against the order page to find out if the headset is available in your area. The company maintains that regional availability is “growing daily.”

In the Magic Leap One, the company has promised a complete AR platform which can seamlessly mix digital imagery into the real world.

The headset’s launch reveals a few previously unknown specifications—including a 3 hour battery life, 8GB of RAM, and 128GB of storage—but the company still isn’t publicly divulging key specs like resolution and field of view. Official specs indicate the following:

CPU
NVIDIA® Parker SOC; 2 Denver 2.0 64-bit cores + 4 ARM Cortex A57 64-bit cores (2 A57’s and 1 Denver accessible to applications)

GPU
NVIDIA Pascal™, 256 CUDA cores; Graphic APIs: OpenGL 4.5, Vulkan, OpenGL ES 3.3+

RAM
8GB

Storage
128 GB (actual available storage capacity 95GB)

Power
Built-in rechargeable lithium-ion battery. Up to 3 hours continuous use. Battery life can vary based on use cases. Power level will be sustained when connected to an AC outlet. 45-watt USB-C Power Delivery (PD) charger

Connectivity
Bluetooth 4.2, WiFi 802.11ac/b/g/n, USB-C

The company also confirmed that prescription inserts will be available for the Magic Leap One so that those with glasses can use the headset without sacrificing sharp vision.

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Also missing from the launch reveal is any specificity regarding the headset’s purportedly novel display technology. Magic Leap is only offering up more fluff for what it has in the past referred to as “holographic,” “cinematic reality,” and “dynamic digital light field signal.”

Lightfields and brain stuff

Magic Leap One’s unique design and technology lets in natural light waves together with softly layered synthetic lightfields. Both the real world and virtual light rays initiate neural signals that pass from the retina to the visual part of the brain, creating unbelievably believable experiences.

While the headset is now available for purchase, it isn’t clear how soon the first units will arrive, but we’ll keep our eyes out for reports.

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Ben is the world's most senior professional analyst solely dedicated to the XR industry, having founded Road to VR in 2011—a year before the Oculus Kickstarter sparked a resurgence that led to the modern XR landscape. He has authored more than 3,000 articles chronicling the evolution of the XR industry over more than a decade. With that unique perspective, Ben has been consistently recognized as one of the most influential voices in XR, giving keynotes and joining panel and podcast discussions at key industry events. He is a self-described "journalist and analyst, not evangelist."