Even with onboard AI, Ray-Ban Meta Smart Glasses aren’t as smart as they could be, since the glasses lack any sort of display for doing simple tasks, like reading incoming messages. Now, a report from Bloomberg’s Mark Gurman maintains Meta is not only looking to expand its line of smart glasses with the inclusion of a sportier model this year, but also a high-end model that includes a built-in display.

According to sources familiar with the situation, the report maintains that Oakley-branded smart glasses designed for athletes are set to launch this year. Additionally, Meta’s Reality Labs is reportedly preparing to release a new pair of high-end smart glasses featuring a built-in display, targeted for a 2025 debut.

Reportedly codenamed ‘Hypernova’, the high-end smart glasses will again be built in collaboration with EssilorLuxottica, the French-Italian creator of a host of eyewear brands, including Ray-Ban, Oakley, and Persol.

It’s also reportedly expected to cost around $1,000—a fair sight beyond the current model of Ray-Ban Meta smart glasses, which start at $300.

Meta’s Orion AR Glasses Prototype | Image courtesy Meta

The report also makes mention of touch-sensitive frames or wrist strap controls as input methods, the latter of which was shown off with Meta’s Orion AR glasses prototype.

Provided reported details are true, the effort represents Meta’s next step in creating all-day AR glasses. Unlike Orion however, Hypernova is said to include a “small display,” according to a Financial Times report from December, which would likely to be used to show notifications or responses from Meta’s virtual assistant—not the sort of full-featured, stereo depth overlay expected from AR glasses.

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If you wan to learn more about the differences between AR glasses and smart glasses, check out our handy primer.

Meta’s rumored next-gen smart glasses also represents a heating up of the segment. It was reported in December that Samsung would be unveiling its own smart glasses this month to rival Ray-Ban Meta.

The potential Samsung smart glasses reveal is rumored to take place at its January 22nd Unpacked 2025 event, where the South Korean tech giant is also expected to officially announce its line of Galaxy S25 smartphones.

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Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.