Rob Bredow is VP of New Media and head of ILMxLAB, the Immersive Entertainment R&D wing of Lucasfilm, and will be presenting the talk, entitled ‘The Force of Virtual Reality at Lucasfilm’ at 2:30pm PDT today (Wednesday, September 23rd). Don’t forget to check here for your local time.

A rare behind the scenes glimpse featuring work by the newly formed ILMxLAB. xLAB is responsible for Immersive Entertainment within Lucasfilm and combines the forces of Industrial Light & Magic, Skywalker Sound and Lucasfilm itself. ILMxLAB collaborates with filmmakers to create VR and other immersive experiences along with building tools specifically designed to improve the filmmaking process. Come see rarely viewed footage and the latest behind the scenes work-in-progress in VR.

Duration: 60 min

Check below for Executive Editor Ben Lang’s liveblog which will be kicking off shortly before 2:30pm.

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Scott Hayden
Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.
  • love2scoot

    Great job. Thanks Ben!