Even though Quest 2 was leaked well before it was officially announced, Facebook still did their level best to hide the box from prying eyes while en route to developers, camouflaging it as an ordinary household clothing iron.

Now that the developer NDAs have expired, InsiteVR CEO Angel Say shared a candid photo of the Quest 2’s box as it arrived well before yesterday’s consumer launch.

Facebook mocked up an ordinary looking decoy box: ordinary if you’re not familiar with the company’s design language, that is.

A picture of a clothing iron and two faucet handles, a phony ‘O’ logo, and the fake name ‘Sluco Armiarm’, an anagram for its codename ‘Oculus Miramar’, did enough to assuage curious couriers and other onlookers from investigating further.

https://twitter.com/sayangel/status/1316130669706313729

It seems the company also sent out a more plain version to some developers by simply stamping their modified ‘O’ logo onto a plain carboard box, VR developer ‘RJ’ shows in a recent tweet.

In the end though, at least one person with early access to the then unannounced headset spilled the beans before Facebook could triumphantly unveil it at the digital version of Facebook Connect this year.

Leaked photos of the headset actually surfaced back in July showing off basically everything we wanted to see, which likely wrinkled a few shirts at the Facebook mothership. But as Angel Say noted, Quest 2 probably makes for a pretty lousy clothing iron.

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Scott Hayden
Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.
  • Bob

    Wasted effort to be honest. Just send the dev kit in ordinary unnamed and unlabeled cardboard box. No need for all this hip pretentious crap.

    • but…. but it’s funny tho…

      • Sven Viking

        Plus it creates publicity post-launch. Effort well spent.

    • frogster

      one of the people working at oculus probably just thought’d be funny, it probably just took a few hours in blender to make lol

    • Dave

      This is inventive, funny and original and would bring a smile to any prospective reviewer. You’re being overly cynical, I’ve never known anybody to have an opinion influanced based on the box, but quite clearly you have your opinion on Oculus already so who is the more pretentious

  • Adrian Meredith

    well played

  • What a great and fun idea!

  • Arno van Wingerde

    Oh! Nobody even told you could iron with it as well! Are there any reviews uit yet?

    • Sven Viking

      It’s the hottest thing you can put on your head right now. Its going to change you forever.
      – /u/callezetter

      VR face is much worse with this model
      – /u/Salbrox

      • Arno van Wingerde

        Well, at my age, I can get rid of a wrinkle or to at each VR session…

  • xyzs

    Even the irons vacuum your personal data now.

  • Pyrinder

    Except now we know so cat is out of the bag of many prying eyes.

  • LogikKonzentrat

    Anyone else seeing Clothing Iron ads by Amazon on this page? LOL

  • Timothy Bank

    I think that is awesome! Yes a nondescript box would have done the job, but this says class. Packaging says a lot about a product and lends to the overall experience.

    Imagine getting your Quest 2 in a cheap box and held in place with some vacuum formed plastic. The first thing you would think is “how cheap” and “I wonder if the headset is also this cheap??!!” No, it comes in a classy box and just feels like a quality unit even before it is turned on and on your head.

    Did you notice that the cellophane on the box had a pull-tab? Classy
    Did you have to install batteries? Nope, just pull the tabs to connect them.
    Was it pretty seamless right out of the gate? Absolutely!!

    Oculus put a lot into this New User Experience and it shows. More companies should take a few pages from their playbook.

    The only bump I encountered was the linking to my Facebook account (I have a personal account and a business account and it was not clear which account it was pairing.) I know lots of people are up in arms about it, but this is supposed to be a social device and Facebook is only trying to make that more seamless. I for one am enjoying my new Quest 2 and am encouraging all my friends to join me.

  • guest

    What? Valves not working??? Burned by Facebook!

  • Graham J ⭐️

    Makes a great paperweight though.

    • david vincent

      A better paperweight than a bricked Oculus headset, for sure.