Launched back in October 2020, Oculus Quest 2 effectively set the bar for standalone VR headsets by delivering a high-quality experience at a relatively low price. Yesterday, and for some time this morning, Target was selling the 64GB version of Quest 2 for $50 off, bringing it to just $250.

Update (10:50 AM ET): Aaaaaand the sale is over. It seems the deal has disappeared before our very eyes, like tears in the rain.

The good news is that Target is an official Oculus hardware partner, so we’re likely to see this sort of pricing in the future. We’ll be keeping you updated on deals, reviews, previews, gaming news and more, so make sure to follow us for all things virtual.

Original Article (7:00 AM ET): Usually priced at $300, the 64GB variant of Quest 2 is now on sale at Target for $250, which includes free two-day shipping. Only the 64GB variant is currently on sale, as the larger capacity 256GB variant is still marked at its launch price of $400.

Without a doubt, it’s one of the best deals in VR right now. In the box you’ll find the Quest 2 headset, two Touch controllers, some AA batteries, a headset charging cable and power adapter—that’s everything you need to play games like Beat Saber, The Walking Dead: Saints & Sinners, SUPERHOT VR, and all of the top games on the Oculus Store.

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Quest 2 is capable of more than just playing games from the Oculus Store too. With a nice and long USB-C cable (via Oculus Link), you can hook up to a VR-ready computer to play VR games from Steam like Half-Life: Alyx (2020), arguably the best single-player VR game to date. If you have the right Wi-Fi setup, you can also play wirelessly too through Air Link. Check to see if your computer is up to snuff for either method.

Granted, there is somewhat of a catch to all of it. You’ll need to link a valid Facebook account to use Quest 2—that’s part of the reason why you still can’t buy an Oculus products in Germany right now, Europe’s largest market. Facebook has also recently begun testing out targeted ads in paid games, which may put a sour spin on the whole thing. Still, it’s a heck of a deal at $250, one you might not see until Black Friday later this year.

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Scott Hayden
Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.
  • Ad

    Not worth much unless you want to be an ad cow for Zuck.

    • Arek A

      Jelous Troll

    • dk

      but if u want to be an Ad cow for Zuck ….it’s pretty incredible

      or u can use steamvr with airlink and not give a crap about movement data going to fb ….that’s also an option

    • TechPassion

      You still are. Valve, Steam, 1000 advertisers know ALL you do. You pay, they have your credit card info attached to the account. These companies always know who you are, what you do. Do not be a naive baby.

      • g-man

        The difference between those companies and Facebook is that they’re not Facebook. That’s a big difference.

  • TechPassion

    Europe. Where is such price (220 EUR) in Europe?!!! We are milked by damn EU VAT sht.

    • Shy Guy

      It’s not VAT’s fault. $299 is 251,84€, add 20% VAT and you get 302,21€. So they could sell it just fine at 299€. They just know Europeans will pay more.

  • Justingoska

    Did I miss something?
    It’s still saying $299 when I click on it.

    • Haczar Criollo

      Same here, this article was written today so don’t think we missed anything. Please update RTVR?

  • g-man

    If you don’t like ads get something else.

    • I hate to be the one to say it, but we don’t work at Facebook, guys. We’re buying a Facebook driven vr experience. Its going to come with a few caveats at that price. Ads were never a surprise, we knew they were coming.

      • Jonathan Winters III

        Especially at $299. They’ve got to fund it somehow. As long as it doesn’t become irritating, I’m ok with it.

    • Kunakai

      Would be a compelling argument if you weren’t using it on a site supported entirely by ad revenue…

      • g-man

        It’s a valid suggestion either way. Websites’ ads are blockable.

  • A few years ago Luckey Palmer, creator of Oculus, correctly pointed out that it isn’t price that’s holding back VR at this point, it’s content. That hasn’t changed in the years since he said that. There’s still a tiny trickle of AAA titles. Even if the Quest 2 was $250 (and I’m also seeing the $299 price), it wouldn’t change VR adoption. It’s going to remain slow until more studios take notice.

    • Zack71

      I agree.
      Zucchi should make 2 or 3 great AAA games (He can, He has got many people working for him), with different targets (1 rpg open world like Skyrim or Fallout or The Witcher, 1 souls like Boodborne , 1 old style adventure like “Life Is Strange”, “Untill Dawn”, “Heavy Rain”), and Q2 would become a bestseller.

      • Jonathan Winters III

        Zuck is doing EXACTLY that – he’s funding Assassin’s Creed VR and Splinter Cell VR. Can’t wait!

        • Zack71

          Well, let’s cross fingers…

    • Andrew Jakobs

      Content is ofcourse very important, but price is just as important, high price means less people buying a headset, which in turn makes it less interesting for AAA developers to invest in VR.

    • “Content is king…Delivery is king”. (Sumnar Redstone, Viacom)

      Delivery system (headset) is now competent enough to deliver an adequate experience.

      Might not be “king” yet (variofocal, HDR, etc.), but it’s not holding back delivery of content to the user.

      Content though…. highly compelling, quality content is thin on the ground (expected during early days).

      Can have the king of headsets but no compelling content…and we should remember from our enthusiast bubble, that VR competes directly with mature, established multi-billion dollar industries (delivery i.e. cinema, television) for your leisure dollars, and they are king at content

      • Industries including console gaming and flatscreen PC gaming too

        • Yes, good call, many industries competing for your leisure dollars and most importantly, your precious time

    • Blaexe

      But Quest 2 already changed VR adoption more than any headset before, and the biggest contributor is price.

      Of cihrse ultimately all the puzzle parts will be needed – low price, technically advanced, lots of content. But price is arguably a very important part of that.

      • Jistuce

        I mean, let’s be honest. Quest 1 was perpetually sold out, and so is Quest 2. And Index, despite the vastly higher cost and complexity. Apparently VR adoption is being held back by manufacturing and component supplies, and has been for quite a while.

        I’m just glad the “stick a cellphone in it” VR devices died, because they weren’t really a gateway. So much effort to sell people on VR was undone because they got a plastic box from the drug store and stuck a phone in it, then went “Yeah, this isn’t really anything special.”

      • Buffy Stoney

        I am earning $85 each hour for freelancing from home.^r175^ I never thought that it’s possible but my best friend earns 25 thousand dollars a month working this job and she convinced me to try.^r175^ Check it out by visiting followin link… >>> dev.care/Wage10

  • cj

    In Death: Unchained is fun. Very fun.

  • Nostrildumbass

    Oculus.com: Buy a Quest 2 today, get $100 off of a second headset, now through 9/27.* Free shipping