Oculus Rift pre-orders opened on January 6th and were met with both excitement and resentment over the $600 price tag. That doesn’t seem to have stopped excited early-adopters from getting in line.
Oculus says that the first Rift headsets will begin shipping on March 28th. However, as day one pre-orders began to stack, folks watched as the estimated shipping date started to slip. First into April, then May, then June… and now those pre-ordering today likely won’t see their Rift until July.
At CES last week, only a few days after the Rift initially opened for pre-order, Oculus Founder Palmer Luckey said “pre-orders are going much better than I ever could have possibly expected.”
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The company is surely building up stock as quickly as they can, but the sliding shipping date suggests that demand has exceeded Oculus’ manufacturing capacity. Last week in a Q&A session on Reddit, Luckey said that the company was scaling up production to meet demand.