Ever wonder what it’s like to live with three seconds of lag in real life? An ‘experiment’ from Swedish ISP UME uses the Oculus Rift to show just what that would be like. It turns out that real-life lag is hilariously similar to the lag gamers are used to.
The title of the video, Living with Lag – An Oculus Rift Experiment, makes it clear in my mind that the content creators were purposely pushing the Rift aspect of the spot to be part of the buzz surrounding the product. Despite conflating throughput with latency, it appears to be a major viral success for the ISP. Since its release on Sunday, it’s already passed 3.2 million views on YouTube.