Having announced an $8.5 million seed investment back in March 2016, VR animation firm Penrose Studios is adding another $10 million to the pile for its Series A investment.

Led by TransLink Capital, the round also saw participation by SalesForce founder and CEO Marc Benioff, artist will.i.am, Korea Telecom, Co-Made, Sway Ventures, 8VC, and Suffolk Equity. The investment brings the company’s total fundraising to some $18.5 million.

Penrose says the investment will be used to grow the company and continue production of VR content and specialized tools for building VR films better and faster. While Penrose hasn’t yet revealed any AR content, the investment announcement hints that the studio is also looking in that direction.

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The studio’s debut film was The Rose and I (April 2016), which was quickly followed up by Allumette (October 2016); both of which have received generally good marks from reviewers on Steam and Oculus.

The studio’s latest work is Arden’s Wake. Though not yet available to the public, two chapters have already been shown: The Prologue and Tide’s Fall.

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Ben is the world's most senior professional analyst solely dedicated to the XR industry, having founded Road to VR in 2011—a year before the Oculus Kickstarter sparked a resurgence that led to the modern XR landscape. He has authored more than 3,000 articles chronicling the evolution of the XR industry over more than a decade. With that unique perspective, Ben has been consistently recognized as one of the most influential voices in XR, giving keynotes and joining panel and podcast discussions at key industry events. He is a self-described "journalist and analyst, not evangelist."
  • Wednaud Ronelus

    I am looking forward to incorporate these magical stories in the Alchemist Club Studios.

    Dr. Ronelus

  • Jerald Doerr

    My god… give me 1 million and I’ll show you what we can do!