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For a number of years now, Greg has been investigating how immersive technologies were going to change the construction business through his company IDEAbuilder. The building industry lives and breathes 3D data, and there are a lot of inefficient interoperability file issues that require designers to move back and forth between 2D and 3D data.
He’s hoping that as design and manufacturing processes increasing become more automated and digitized that there will be a more seamless way to go directly from an immersive VR experience directly to a computer-aided manufacturing process. He imagines that it’d be possible to get dynamic updates on the cost to manufacture an object based upon customizations that were made within an interactive 3D environment.
He says that the immersive technologies of AR, VR and MR all represent the most intuitive and efficient away to share design ideas about space. There are an infinite number of use cases, but building them out is going to be the real challenge. He expects that there will be a lot of demand-driven innovation from consumers once they’re able to directly participate within the design process.
In the end, he sees that these immersive technologies will enable faster, better, cheaper physical and digital products and services that are personalized and highly customized.
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