PSVR 2 got its first big sale the other week which resulted in a large lift in sales volume for the headset in the US.

At $550 MSRP, PSVR 2 is actually more expensive than the PS5 console that powers it, at $500. That’s made it a tough sell for some, especially with Quest 3, its nearest  competitor, priced at $500 and not requiring a tethered console.

Demand for Sony’s VR headset may be greater than it appears however, with many seemingly willing to buy once the price is right.

Sony discovered this after its first big sale on PSVR 2 the other week, which dropped the price of the headset alone to $350 (37% discount), and the price of the Horizon bundle to $400 (a 33% discount).

In just the week or so that the sale was active, we can see that sales volume for headset more than doubled on Amazon US compared to the prior months.

PSVR 2’s short-lived Summer sale may tell us something about the forthcoming holiday period, the time of year when the most VR headsets are sold and the biggest sales are generally seen. Sony now has a clear idea of how much its headset sales could ramp up if it offers the same deal during the holiday, or perhaps an even better one.

While the discount appears to have resulted in a nice boost in unit sales for PSVR 2, to put things into perspective we can see that it’s still a far cry from the number of Quest 2 and Quest 3 units Meta has been selling.

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Ben is the world's most senior professional analyst solely dedicated to the XR industry, having founded Road to VR in 2011—a year before the Oculus Kickstarter sparked a resurgence that led to the modern XR landscape. He has authored more than 3,000 articles chronicling the evolution of the XR industry over more than a decade. With that unique perspective, Ben has been consistently recognized as one of the most influential voices in XR, giving keynotes and joining panel and podcast discussions at key industry events. He is a self-described "journalist and analyst, not evangelist."