Known as a brilliant comedian and capable writer/director, but not quite for his tech insight, Ricky Gervais has high praise for what he has ostensibly seen at Magic Leap. Gervais’ statements come as the company seems to be courting celebrities.
The still-secretive Magic Leap continues a culture of teasing. Having raised nearly $1.4 billion and still not announced exactly what they’re building, the only glimpses into what’s actually going on inside the company come from occasional hyperbolic tweets from those who have peered at the company’s secretive work, and occasionally through cryptic words from the CEO himself.
The latest round of teasing comes from Ricky Gervais, a British comedian and celebrity who appears to have seen Magic Leap’s work and come away quite impressed.
@magicleap You are about to change the world. How does that feel?
— Ricky Gervais (@rickygervais) April 14, 2017
I imagine Logie Baird & Alexander Graham Bell felt the same. Can't wait to see the next step for humanity :)
— Ricky Gervais (@rickygervais) April 14, 2017
The tweets were retweeted by Magic Leap CEO Rony Abovitz, and replied to by the company’s main Twitter account.
Gervais isn’t the first famous person to get his eyes on the company’s secretive tech. Business Insider previously reported that Beyoncé was shown a “personalized ‘mermaid’ Magic Leap demo’ which she reportedly didn’t dig.
CNET recently spoke with NBA player Andre Iguodala of the Golden State Warriors who claims to have seen Magic Leap’s tech too. Iguodala said that one of the experiences he saw involved reaching his hand out and having a small augmented reality character appear there which had digital-assistant-like functionality which he compared to Siri.
Steven Spielberg is also rumored to have seen what Magic Leap is working on (though the source of even those rumors is not clear).
Presumably the company is making an effort to court celebrities for two reasons: 1) continue to build hype, 2) aim to form content partnerships. That’s the logical take anyway. Business Insider however reported back in February that the company’s celebrity outreach “was more of a reflection of [Magic Leap CEO’s] desire to connect with celebrities than anything directly related to the company’s business,” according to former employees.