Road to VR, the internationally respected resource and leading independent publication for virtual reality coverage, today announces a new partnership with international games media specialist Gamer Network.
The partnership will see Gamer Network leveraging its expertise in digital media monetisation, allowing Road to VR to further embrace its mission of bringing quality, independent journalism to the VR sector as both the industry and the publication continue to expand. Gamer Network will also work with Road to VR for the deployment of its innovative 360-degree mobile ad unit, and offer marketing, promotion, and audience development for the publication’s ongoing growth.
Launched in 2011 by Ben Lang and Paul James, Road to VR has established itself as the most senior and leading independent source of news about the rapidly growing VR industry. In April the publication released the 2017 Virtual Reality Industry Report in collaboration with market intelligence firm Greenlight Insights, its second such report providing a detailed analysis of the state of the industry.
Road to VR joins Gamer Network’s roster of partner sites including Moddb.com and IndieDB.com, alongside owned properties Eurogamer.net, Rockpapershotgun.com, GamesIndustry.biz and YouTube channel Outside Xbox.
“Our partnership with Gamer Network is a huge win not just for us as a growing publication, but also for our readers,” said Road to VR co-founder Ben Lang. “While media at large is trending in the opposite direction, this move enhances our structural isolation of the advertising and editorial portions of our business, allowing us to continue to put readers first by providing crucial independent journalism that offers an honest reflection of the industry at large.”
Rupert Loman, CEO of Gamer Network added, “We’re intrigued as to what the future of virtual reality might be and cementing this long-term partnership with the leading website in the sector means we can be involved in this exciting journey. We’re delighted to be able to help with Road to VR’s commercial development and to connect their enthusiast audience with our industry partners and advertisers.”
Contact
For more information on commercial opportunities, and details on Gamer Network’s custom 360 degree mobile advertising format, contact dan.robinson@gamer-network.net.
For more information on Road to VR, contact biz@roadtovr.com.