Samsung’s Gear VR launched officially in it’s first consumer ready form last week, and as the first commercial VR headset launching in decades, how do you sell a technology famously difficult to demonstrate other than in person? Samsung’s new advert has a very effective stab at this problem.
We’ve written on multiple occasions that virtual reality is a technology that you must experience first to fully understand what all the fuss is about, but this presents a significant challenge to company’s faced with the task of selling into an uninitiated market place.
See Also: Samsung Launches Gear VR Headset in the US, Coming ‘Soon’ to Europe
Samsung’s new advert, which appeared over the weekend to accompany the launch of the company’s first consumer targeted VR headset, the Oculus and Galaxy smartphone powered Gear VR, does a great job of selling the promise of VR. The new ad is just 30 seconds long but uses some effective visuals, diving in and out of the Gear VR lenses to convey how the device is used and what kind of experience it can offer.
See Also: The First 6 Gear VR Apps & Games New Owners Should Try
It also demonstrates how the headset works mechanically very clearly, something that even people who had heard of the headset prior to this, may not have understood how their Galaxy phone interfaced with the unit.
All in all, a pretty successful bit of video which takes an obscure concept to most and presents the promise of VR in a clear, vibrant manner which is not misleading. Nice work Samsung, we salute you!