Sandbox VR, the location-based VR attraction, announced it’s planning to open up 280 new locations within the next four years.

Having recently opened its 50th store, located on the Gold Coast in Australia, projections of rapid growth are thanks to the company’s franchising program, kicked off in 2019.

The company notes that franchising has been “instrumental in making Sandbox VR the fastest growing location-based VR startup globally, and this US momentum signals continued rapid growth. Limited opportunities for prime locations and territory exclusivity are still available in the US.”

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The company has also reported a 60% increase in franchise deals during Q2 of this year, noting that it now serves over 100,000 monthly players and has sold 1.2 million tickets in 2023.

This time last year Sandbox VR announced it had reeled in $23 million in revenue from Deadwood Valley, its most popular VR experience, which like all of their content is produced in-house.

More recently, the company released its officially licensed experience based on the hit Netflix show Squid Game. The company now counts eight VR experiences, which allow teams of up to six to join in.

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Scott Hayden
Well before the first modern XR products hit the market, Scott recognized the potential of the technology and set out to understand and document its growth. He has been professionally reporting on the space for nearly a decade as Editor at Road to VR, authoring more than 4,000 articles on the topic. Scott brings that seasoned insight to his reporting from major industry events across the globe.
  • XRC

    How much repeat business can they expect?

    In London it's £80 for 2 guests to try "Squid games Virtuals" on a Monday at 10am, rising to £100 by 5pm. That's a lot of money apart from a one off treat…

    • Yeah, this is what I said in my review, too. The experiences are nice, but they are pretty expensive

      • XRC

        It gets better…if we wanted to go today (Saturday) its £120 for two guests.

    • Nevets

      It's a labour-intensive and expensive set-up but given you can get a day in Thorpe Park for the same, the cost is way too high, even if it can be justified.

    • Arno van Wingerde

      Yes, I can see this being a huge success… for a limited time.

  • Good to see fucking "coronavirus" not kill LBEs!!
    []^ )