AR Investment

AR Investment

Magic Leap Takes on Funding from Media Company Axel Springer

German media company Axel Springer today announced that it has taken part in a new round of financing of Magic Leap. The company hasn't disclosed the amount of the investment, or mentioned whether other companies have also taken part in the new...

Investors Poured a Record $2 Billion into VR/AR in 2017, But Early Stage Funding Slowed

In 2017, venture funding of VR/AR companies reached at least $1.9B, ending slightly above 2016. The total number of companies raising venture capital during 2017 outpaced 2016, but the average deal size declined sharply by 35%, according to Greenlight...

HTC Invests in 26 More AR/VR Startups in Vive X Accelerator

HTC today announced its third batch of AR/VR startups backed by the company's Vive X accelerator program. A total of 26 new companies from across the world have been selected to participate in the program with the goal of "building...

Williams-Sonoma Acquires Outward for $112 Million to Expand 3D, AR, and VR Retail Visualization

Williams-Sonoma Inc has announced that an agreement has been reached to acquire Outward Inc for an all cash consideration of $112 million. Williams-Sonoma Inc is a US-based high-end retailer of home furnishings and kitchenware, associated with stores such as Williams...

‘Pokémon Go’ Studio Niantic Completes $200M Funding Round

Niantic, the developer behind Pokémon Go and the upcoming Harry Potter AR game, announced they've taken on $200 million in their Series B investment round. As reported by Tech Crunch, the Series B investment round was lead by Spark Capital in participation with Founders...

Magic Leap Raises Another $502 Million, Now Totalling Nearly $2 Billion in Funding

Rumors from back in September of Magic Leap raising a Series D investment were confirmed today as the company revealed an additional $502 million in venture funding, led by a Singaporean investment firm Temasek, with participation from strategic and financial investors. The...

Report: Magic Leap Raising Series D Investment, Could Value Company at $6–8 Billion

For a company that's showed almost no one what they're building, Magic Leap has been phenomenally successful at fundraising. The company has previously raised a staggering $1.4 billion, and if a recent report turns out to be true, they're about...

Walmart Focuses On Future of VR/AR at New Silicon Valley Tech Incubator

Wal-Mart Stores Inc, the big-box retail giant, is focusing on the future of VR and AR, along with other emergent technologies, with its newly unveiled tech startup incubator. According to a Bloomberg Technology report, Wal-Mart is creating the incubator to "identify...
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AR Specialist Zappar Nets $3.75m in Funding, Aims to “Democratize Augmented Reality”

Zappar, a London-based developer in the Augmented Reality space, is announcing the closing of its Series A funding round. The $3.75m investment will accelerate the development of several new products along with increased support for ZapWorks, their flagship content...

2016’s Record Breaking VR/AR Venture Funding Totals $1.8 Billion

With 2015 breaking previous records, industry observers entered 2016 wondering if VR/AR funding would be able to keep pace. Guest Article by Clifton Dawson Clifton is Founder & CEO of Greenlight Insights, a specialty market intelligence company focused exclusively on the...

Lumus Packed a 55 Degree Field of View into Optics Less than 2mm Thick

At CES 2017, Lumus is demonstrating its latest waveguide optics which achieve a 55 degree field of view from optics less than 2mm thick, potentially enabling a truly glasses-sized augmented reality headset. Israel-based Lumus has been working on transparent optics...

Lenovo and Kopin Form Joint Venture to Grow Enterprise AR Headset Market

Lenovo's own investment group and wearable displays manufacturer Kopin Corporation have formed a joint venture named Lenovo New Vision. The combination of Lenovo Capital and Incubator Group's (LCIG) global resources and Kopin’s wearable technology expertise hopes to grow the enterprise Augmented Reality...

AR Optics Company Lumus Secures Further $30M in Funding

Lumus Ltd. recently confirmed a $30 million funding round led by Quanta and HTC. Lumus is a leading provider and developer of augmented reality technology. Following from the $15 million funding led by Shanda Group and Crystal-Optech in June, Lumus...

ODG Raises $58 Million Series A Investment for AR Glasses, New Products to Debut in January

San Francisco based Osterhout Design Group (aka ODG) announced today that they've raised a significant $58 million Series A investment to accelerate production and R&D of its smart glasses products. ODG's current flagship device is the enterprise-focused R-7 Smartglasses System which sell...

Starbreeze Bolsters VR & AR Team with $1.65M Acquisition of ePawn

Starbreeze continues to make strategic VR/AR partnerships as today it has announced a $1.65M acquisition of augmented reality and "toys to life" company ePawn, who bring them some intriguing technologies with potential applications for the immersive space. Starbreeze seems to...
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