Sony Pictures has struck a deal with Nokia to create 3D 360 content using Nokia OZO, the company’s professional-quality 360 degree camera platform. Sony has said they’ll be using OZO to create both special 360 content and to livestream their own events.
While OZO comes with a hefty price tag of $45,000—along with it accessories like a 500 GB ‘media module’ for $2,500—established production studios like Sony Pictures are taking notice of Nokia’s all-in-one 3D 360 video solution for good reason.
Touted for its 8-camera sensor array, shooting at 2K x 2K resolution per sensor, OZO packs in pretty much everything a single person (let alone an entire camera crew) needs to capture high-quality panoramic video/audio in a single, simple package. (For a deeper look at OZO, head over to our hands-on article.)
“Partnerships with cutting edge technology companies like Nokia are critical as we develop the market for VR experiences and build scale in our production and distribution efforts,” said Pete Wood, SVP, Digital Sales at Sony Pictures Home Entertainment.
Scot Barbour, VP, Production Technology at Sony Pictures added, “Nokia’s OZO camera and its suite of professional tools are an excellent solution for content creators because they seamlessly integrate into established production processes and workflows, and enable the real time capture and broadcast of VR content.”
Sony isn’t the first big studio to sign up with Nokia to use OZO however. Walt Disney Studios signed a deal with Nokia earlier this year to become Nokia’s first content partnership with a major studio. Following the partnership, Disney used OZO to create a number of 3D 360 videos, including marketing plugs for The Jungle Book (2016)—a 360 view of the film’s red carpet debut and an interview with the cast—as well as a concert featuring Pink at the premiere of Alice Through the Looking Glass (2016).
Most of the OZO-captured content we’ve seen from Disney thus far fits the same vein: videos focused on brand engagement and pointing to their big budget films. We’ll be keeping our eyes peeled on Privilege Plus App, Sony Picture’s official outlet for OZO videos, to see if they continue the trend.
