Brad Herman & Shiraz Akmal recently left DreamWorks Animation to raise $3 million to start SPACES Inc., which is a virtual reality and mixed reality company focusing on storytelling for different brands including Microsoft, NBCUniversal, and The Hettema Group. Brad founded the DreamLab at DreamWorks in order to focus on developing content for mobile and cutting edge immersive technologies like VR, and so he’s been intimately involved with exploring storytelling in VR for the past couple of years. I had a chance to catch up with him at SVVR 2016, where he shared his thoughts about storytelling in VR and mixed reality, how to deal with non-compliant users, how he thinks that VR differs from film & broadway, and one of their first mixed reality projects of Big Blue Bubble’s My Singing Monsters.