Upload LA Opening Represents a Focus Shift From VR Tech to VR Content

UploadVR opened up their new 20,000 square foot Upload LA co-working space in April. I had a chance to catch up with co-founders Taylor Freeman and Will Mason as VRLA to get the inside scoop. Mason told me that opening up this huge co-working space in Los Angeles represents an energetic shift from the VR technology born out of Silicon Valley to focusing on content & storytelling in VR.

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UploadVR’s first co-working space, The Upload Collective, was opened in San Francisco during GDC in 2016, and Mason said that they quickly outgrew the space. The Upload LA space will allow them to have a lot bigger educational and training initiatives without having to completely rearrange their space for every event. Upload LA is a vertically-integrated co-working space that has access to hardware, mixed reality studio, audio mixing studio, and immersive entrepreneurs that hopes to incubate many smaller startups and content studios. It’s proven to be a winning combination for UploadVR considering that all of their dedicated office space was accounted for just a couple days after launching, and they’ll have floating desk space available until it runs out.

UploadVR plans on continuing to grow and expand their physical spaces to new markets, but the space in Los Angeles will be sure to hold many events, talks, and parties for the years to come. You can get a sense of the space from this launch video as well as some photos of their space after their grand opening.

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Music: Fatality & Summer Trip