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Valve Proclaims “VR IS HERE” to Millions of Steam Users, New Vive Promo Focuses on Group-Play

Valve is pushing the HTC Vive in full force today—no surprise considering it’s the official launch day of the SteamVR-compatible headset. Adding to proclamation that “VR is here,” which is smack dab on Steam’s front page that nearly tens of millions of users will see, comes a new promo that’s putting special focus on group VR play.

Combating the preconceived notions that VR is inherently an isolating experience, Valve today released a video using the green screen method pioneered by Fantastic Contraption devs at Northway Games, who used the setup to better communicate the IRL social applications of their new building game.

Taken to a new height, Valve invited a number of people to try out the headset, not only playing Fantastic Contraption, but a number of demos including a scene made using photogrammetry (complete with robot doggie) in the Postcard demo of Valve’s The Lab.

See Also: HTC Vive Review: A Mesmerising VR Experience, if You Have the Space

The following games and demos make an appearance in the video: The Lab, theBlu, Job Simulator, Cloudlands: VR Minigolf, Fantastic Contraption, Irrational Exuberance, Audioshield, Final Approach, Space Pirate Trainer, Everest VR, Arizona Sunshine, Elite Dangerous, Budget Cuts, Hover Junkers, Tilt Brush, and The Gallery – Episode 1.

You can check out some longer play videos of The Lab in our first look at a number of demos.

On Steam’s front page, Valve made a huge VR splash today, unlike any sort of VR promotion we’ve seen from the company before. VR has taken over the Steam front page, with the Featured box filled with nothing but VR games. Tens of millions of Steam users see this page every time they launch steam.

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